You know the importance of social media marketing, but how do you grow your presence? The answer is simple: be unapologetically yourself. That doesn’t mean you need to pretend to be something you’re not. It just means that rather than trying to fit in and follow the trends, you should instead trust your instincts and do things your way. Even if that means being different from others. It can be difficult growing a presence when so many platforms are competing for your attention, but it doesn’t have to be. Follow these 8 steps to take your social media activity from passive observer to active participant. I made my list with my own findings and also with the help of the marketing blog Socialmarketing90.com, which I recommend you to also check out for good digital marketing advice.
Step 1: Set a goal for growth
The first step to growing your social media presence is setting a goal for growth. It is important that you have a plan in place, because this will help you see the progress and track your ROI. To set your goal, start by speaking with your audience to find out what direction they want to go in. From there, determine what time frames work for you and how long it will take to reach those goals based on the information you collect from them. This can be as simple as developing a timeline with specific milestones or an overarching timeline with no specific milestones (depending on the size of your business).
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Step 2: Define your audience
Before you can make any progress on your social media presence, it’s important to define who you’re trying to reach. You can do this by using the tool of your choice, in this case Facebook. Using Facebook is a great way to get an idea of who your audience is and what they like. Go to Facebook’s business page and look through the posts that have been shared with similar interests as yours. This will give you some insight into the demographics of your followers and their interests.
Step 3: Build your brand foundation
Brand awareness is the starting point of your social media marketing. So, you’ll need to create a brand identity. You can do this by creating a logo, crafting a slogan or coming up with a mascot for your brand. These are just some examples of how to start building your presence on social media.
Step 4: Focus on your strengths
It’s tempting to try and be everywhere, but it’s wise to pick one platform and work on it. You have a lot of time and resources at your disposal. Decide which platform is most important for you, focus on that particular social media site, and master it. Once you’ve made that decision, you should become an expert in one thing. Focus on what makes your brand special or different from the competition. Get to know the people who follow you and then engage with them when they ask questions about your business or products. This will help you build trust with your audience and grow stronger relationships between influencers and followers. When someone notices that you are active on a specific social media platform, they will want to check out how engaged you are there because they will see glimpses of yourself in all of your posts across platforms. There may be other platforms that are more suitable for what you do as well, so don’t worry if this one doesn’t work out for you. Just remember not to spread yourself too thin!
Step 5: Don’t be afraid to be honest
Be honest about what you think, share your opinion, and speak your mind. If you don’t do this, then how are people going to know what you think? One of the most common mistakes people make is being too afraid to say something on social media. They fear that if they share their opinion, it may offend someone else or cause a fight. But if you want to convince someone of something and have them take action, then you need to be willing to say what you believe in. It’s important not to censor yourself just because other people might find your opinions offensive or controversial. It takes courage to stand up for what you believe in, but it will ultimately pay off in the end.
Step 6: Show who you are — and why people care
Prove you’re more than just an account with a pretty profile photo. Share your innermost thoughts, show what makes you different from others, and use the platform as a way to share your expertise.
Step 7: Be authentic, but also show why you matter
Always show why your brand is special. You don’t need to be perfect or sell yourself too hard, but you should always make sure that you are being true to yourself and that your brand and followers can really see why your brand is worth following. This will help you avoid the trap of posting just for the sake of having content available on social media platforms. At the end of the day, it’s not about what you think people want to see, it’s about what they want to see from you.
Step 8: Keep learning and never stop innovating
The key to succeeding in social media is not just to understand the platforms available, but also to adapt as they change. In order to grow your presence, you need to keep learning and never stop innovating. Let’s say you’ve been an active participant on Instagram and Facebook for a while now. You might decide that it’s time to invest in a video campaign on YouTube. The best way to ensure success is by researching what content works well on each platform and then creating that type of content for each platform. Create a marketing plan for your business or company before diving into anything new because this will help you determine what does and doesn’t work well with your current audience.
My final word
Social media is a powerful tool to help grow your business. It can almost be like a shortcut to success, if you know how to use it. But if you don’t know how to grow your social media presence, it can be a waste of time and money. This guide will help you out!
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