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Chrome Hearts Hoodie is an American luxury fashion brand that produces leather clothing, eyewear, and other accessories. Founded in 1988, the brand is now owned by Richard Stark and his wife Laurie Lynn Stark. Its collections range from eyewear to leather and gold accessories to clothing and furniture. The brand aims to provide luxury fashion at affordable prices.
While the brand’s flagship stores showcase one-of-a-kind art pieces, Chrome Hearts‘ digital presence is limited. Its founder Richard Stark never had a marketing strategy before he founded the brand. In fact, the brand’s Instagram account currently has only five posts. However, it has continued to thrive by implementing new strategies.
The company’s products have become a cult phenomenon. Although they started small, they’ve grown to encompass more than three blocks in Hollywood, California. Today, the company boasts of a 250,000-square-foot campus with eight factories and 13 buildings. Its story has been the source of many memes.
The brand has 31 retail stores worldwide. The flagship store is a 16,000-square-foot theme park, filled with unique products, including full-sized leather dinosaur stuffies and Sterling Silver chainmail American flags. It’s also home to exclusive collaborations. This means that Chrome Hearts can offer a truly unique shopping experience.
Chrome Hearts has collaborated with several notable brands. Off-White has collaborated with Chrome Hearts on several occasions, including a collection of short sleeve t-shirts in 2016. In 2017 and 2018, Off-White and Chrome Hearts collaborated on a collection for Art Basel Miami. In addition, Abloh and Chrome Hearts collaborated with Louis Vuitton. The two brands have also collaborated on a wooden ebony bench.