It all lies in expectations – what your customers or clients want from you carries a certain level of expectations that influences their decision to work with you. It is up to you to keep up with them, but as far as attracting new leads is concerned, you got to have a robust marketing strategy.
One of the best ways to bring in more leads is to make compelling custom brochures. Many might argue that brochures are no more relevant and that the era of digitisation has toppled many forms of offline marketing. But that is far from the truth.
Consider the following scenario: you visited a company trade event for the first time and met several significant individuals in your industry. You strive to learn more about each other’s firm, goods, or services during your brief meeting.
But what happens when you part ways?
A properly-designed brochure handed out by you will remind them of what your company is all about. Your brochure will explain what distinguishes you from your competition.
A personalized brochure with a comprehensively thought-out design & content layout can land you in places you’ve always yearned for! Think of an overwhelming number of leads, increasing business enquiries, getting recognized as the best among your rivals and whatnot.
Brochure VS other media of direct marketing
So, what is all that brochures have that others don’t? Well, simply put, the difference is all about the layout and structure.
A custom brochure is often folded and contains simply summary information that is promotional in nature.
A booklet is typically made up of numerous sheets of paper tied together using staples, string, or plastic binding.
A flyer or bulletin is a single piece of unfolded paper (can also be referred to as a pamphlet).
Designing Your Ideal Brochure
A great brochure is the foundation of every marketing strategy, but picking the right colours may be challenging. Fortunately, by using only three colour options, you can quickly create a stylish new brochure printing design.
Because of its ease of use and visual attractiveness, the three-colour combination is popular among big corporations. Using only three colours makes your brochure focused and simple to develop. This design idea may also be applied to a three-colour logo or other three-colour design for direct mail brochures or swag.
Define Your Objective Beforehand
Let’s start with your goals before jumping straight into the design. To make your design effective, it’s important that you understand what it’s for. The purpose of the brochure will point you in the right direction. Is it for a benefit concert? A contest? An advertising tool? An event? What kind of first impression do you want to make?
Using these questions as a style guide will make the design process simple, and your brochure will stay on brand.
Get as much information about the objective that you want to achieve so that you can properly choose the design for it. It’s important to note that this is a communication design. Everything you put into the brochure is direct communication with your audience.
Understand your Target Audience
Because a brochure is a communication tool, it is critical that you understand your target market. You’ll be able to pique their curiosity this way.
Choose a design that has anything to do with cooking or gastronomical delights, for example, if you’re targeting foodies. The more you can pinpoint your target market’s demands and desires on the brochure, the more successful it will be.
Ask yourself questions like these – Is this intended for your regular clients or a special sub-group? What are their desires? Do they have any complaints? Design your pitch with your target audience in mind, and you’ll be halfway there.
Now, if you’re not aware of this type of information, chat with your salesmen or even your consumers. Use their feedback to create the greatest design for what you’re delivering and what they require.
Include a call to action
No matter how well-designed your brochure is, if it lacks a call-to-action, it will not accomplish its intended goal.
Never assume that since your brochure is appealing, your audience will buy your product or attend your event. That is not how it works
Even if you have an eye-catching brochure, it is critical that you provide encouragement for readers to contact you or try what you have to offer.
Make yourself accessible
Missing out on the most important details like your contact information ruins the purpose of a personalized brochure. Make sure your company’s name, website, contact information, and email address are displayed in the brochure. Add your brand’s social media profiles as well.
It’s also a smart idea to incorporate a QR code for your readers’ convenience.
Select a suitable colour scheme
The colours you select can have a big impact on the efficacy of your brochure. Colours have the ability to soothe, annoy, invigorate, enrage, bolster, or boost, so select wisely.
Colours are also classified as warm or cold. Cool colours have blue undertones, whereas warm hues have red undertones. Warm colours may be inviting, while chilly hues can be relaxing.
Colours that are warm or cold to the atmosphere of your campaign might help your brochures stand out.
Set A Personality for your brand
Choose colours that reflect the atmosphere of your organisation when choosing colours to represent your brand.
What does this imply? Do you have branded colours in your company? What colour is your company’s logo? If your organisation does not have distinctive colours, this activity might help you get started. And, if your organisation has a primary branded colour, follow this method to alter your design.
First, make a list of adjectives that best represent your firm. Is your firm active? How about enthusiastic or poppy? Rusty? Suave? Youthful? Compare these adjectives and find the one that defines your brand. This will help you choose from themes while designing your brochure.
Pick The Perfect Fonts
Your priority is to entice your audience; not to overwhelm them. Choose a colourful, quirky, or bold typography for your headlines – whichever complements your brand’s tone. Balance out all the elements. Furthermore, remember to utilise a dark hue over a light colour for your fonts, or vice versa.
With so many things coming into the picture, it’s easy to lose sight of your message. Use your headlines as recommendations to remain on track during the design process. To keep your aim in mind, base them on your goals.
Maintain your concentration and keep your audience in mind. Don’t get bogged down in a flurry of data. Your audience may lose interest no matter how relevant the material is if it is uninteresting.
Keeping this in mind, avoid using lengthy words and phrases, and keep acronyms to a minimum. Keep it brief and to the point. Short sentences maintain the flow – be as concise as possible.
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Always go for high-quality material
Don’t let budget constraints get the best of you. It is highly essential that you invest in high-quality print material for your customized brochure.
Not products, not services, but It’s the experiences that sell. Say you come across a cute custom keychain of a cartoon that reminds you of your childhood. Or a particular cologne reminding you of your favourite place. Wouldn’t you want to buy them?
People succumb to experiences – and if your brochure is capable of providing a good one, consider the work done! Thin, fragile, or cheap-feeling paper, smudgy ink, will only put off any viewer and worse – it will diminish the value of your message.
If your consumer is convinced of the time, effort (and money) you’ve put into making your presentation, it will all be worth it. Thus, make your brochures more credible by appealing to their feeling of value. Even a slight increase in card stock weight will give weight to your message.
So, this was it for designing and printing a custom brochure for your business. These tips will help you print a sensible design that will entice your customers along with disseminating your brand anywhere, at any time.
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